The EYB programme provides training and consulting for competitiveness and growth, enabling the entrepreneur to reach sustainable profits and provide good workplaces.
The EYB delivery process covers a number of stages:
- A product briefing to introduce the service offer, and to enable the entrepreneur to make an informed buying decision.
- A Training Needs Analysis (TNA) to enable the EYB trainer to group the entrepreneur with other prospective clients and to customize the training intervention to customer needs
- The initial training course
- Individual counselling sessions
- Upon request and after the training course, the EYB trainer will link the entrepreneur with other business development service providers and possibly with potential investors.
EYB covers a market niche between services developed for micro and small enterprises and those services available to medium sized and bigger enterprises. It addresses the needs of entrepreneurs who are set on a growth path but have to overcome key growth constraints.
The objective of EYB training is to enable these entrepreneurs to successfully expand their business. By the end of the EYB training course, participants will develop a feasible growth strategy.
EYB training is for entrepreneurs wanting to expand their small sized enterprises. EYB therefore first helps to answer the questions:
• What is my growth potential?
• What growth orientation(s) will I pursue for sustaining my profits?
• What results can I expect?
• What should be my actions and from where will I get the needed resources?
• What additional services do I need and can I afford?
The EYB programme builds on the foundation that long term competitiveness can only be achieved through the integration of economic, social and environmental concerns in the business growth strategy.
The 4 key modules in the EYB programme are:
• Marketing and sales management
• Financial management
• Human resource management
• Operations management
EYB helps to communicate the business strategy to stakeholders effectively. This means that the entrepreneur will strengthen her/his customer relations, investor and business community relations. This requires first of all a business vision and a strong technical and financial performance. EYB flexibly integrates a number of interventions that are important to realise growth with a minimum of costs.
Pre-structured group training and counselling establishes further specific training and consulting needs. EYB initial group training consists of 2-10 days training followed by at least 3 counselling sessions for identifying, assessing, refining the growth orientations. The length of the training will depend on the demand of the entrepreneur.
It is expected that the employment effect of EYB training will go well beyond that of the IYB programme (which on average adds 1 job place for every second person trained in (IYB).
Moreover, EYB is expected to have a long-lasting employment effect because of its emphasis on financial, social and environmental sustainability.
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